Facebook and Instagram have been connected as one company for the past 10 years when Facebook acquired Instagram for $1 billion in value in stocks and cash assets. Have you ever thought about which platform is more popular even though both are in the same company now? Let’s find out!

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Facebook Statistics

As of March 2022, Facebook has 2.91 billion active users on the platform. With over 1 billion stories posted across Facebook every day, no wonder it has become the seventh most valuable brand internationally.

Researchers found that 72% of Facebook users also utilize Instagram, WhatsApp, and/or YouTube to stay connected to family, friends, and trending topics. Facebook is the primary platform that appeals to men and women in the ages 35-44 bracket.

Seniors aged 65 and older are one of the fastest-growing age groups on the platform. They want to stay connected to family and friends even if they are not used to such a technology that is not from their era.

Overall, 69% of the adult American population uses Facebook with 77% of that group of people falling between the ages of 30 to 49. As for Canada, over 27 million individuals aged 15 and older use Facebook.

Instagram Statistics

Instagram has over 2 billion active users with 64% of these active users being aged 34 and under. Hence, the platform appeals more to users between the ages of 25 to 34, which accounts for 31.2% of all Instagram active users.

Compared to Facebook’s 1 billion stories posted every day, Instagram’s users only post about 500 million daily. According to Statista, females use Instagram more than males at 51.6% and 48.4% respectively.

Surprisingly, more people in India use Instagram than in the United States. Indians make up 201 million active users on the platform while Americans fulfill another 157 million. Brazilians follow close behind as the third largest number of people that use Instagram at 115 million.

Which Platform is More Popular?

Evaluating platform popularity depends on the metrics you are analyzing. When it comes to daily active users, Facebook has almost 1 billion more of them than Instagram. This means that Facebook is more so utilized than Instagram. Stories are more popular on Facebook with 50% more posted daily on the platform than compared to Instagram.

People in their late 20s to mid-30s prefer Instagram because the platform focuses more on pictures than text posts. Instagram is more mainstream for Millennials and Generation Z since it was released in 2010 and was considered the next big social media platform to rival Facebook. The novel feeling of a new social media platform must have appealed to the younger generation.

Those aged 35-44 prefer Facebook more so because this was the first popular social media platform that they already joined and got used to when it was released in 2004. Older people are more willing to stay with what they know than to try something new like the Millenials and Gen Z groups willing to try Instagram out.

Which Platform Is Better for Marketing?

If you are a small business, Instagram is usually the more popular platform because they were the first to start displaying reels. While Facebook has its reels now, it’s a more seamless browsing experience on Instagram.

About 58% of marketers in America reported that they will utilize Instagram reels to reach their customer base this year. Plus, about 70% of Instagram users watch their stories daily. Hence, marketers that share their reels on their storyboards can increase brand awareness.


No matter if you’re a professional content creator or a personal user, we hope you have had fun with your social media browsing experience!